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by Ruby meats 5.jpg
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by Ruby Finns Fish Lemons 3.jpg


I collaborated with my sister Ruby and her team, Milly and Julia from Finns of Chelsea to create a brand identity worthy of her award winning fresh, frozen meals business ByRuby.

She wanted to go for a retro cooking book style for the illustrations contrasted with geometric tile patterns inspired by our Spanish upbringing in terracotta tiled kitchens of Mallorca where Ruby was born.

For the vegetable based meals we decided to use plants found in traditional  Spanish gardens with ripe tomatoes and beans. For the fish and lemon design we were inspired by the fishing villages of Mallorca and decided to have fresh mackerel swimming across the pages garnished with Spanish lemons.


 www.byruby.co.uk  @byrubyfood